Paid social
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Replay: CCPA compliance and Facebook Ads
A discussion on Facebook's Limited Data Use setting for California users, how it is affecting campaigns, retargeting and steps advertisers need to consider.
Facebook launches free ‘paid online events’ for SMBs and others
The new all-in-one tool will be free for at least a year, the company says.
Social Shorts: TikTok’s future, Quora lead-gen ads, Facebook’s India plans
TikTok and LinkedIn under one roof? “Microsoft is in talks to acquire TikTok, the Chinese-owned video app, according to a person with knowledge of the discussions, as President Trump said on Friday that he was considering taking steps that would effectively ban the app from the United States,” The New York Times reported Friday. The […]
Did the Facebook Ads boycott actually work?
Ad spending data from thousands of advertisers suggests the boycott had little impact on Facebook's revenues.
Facebook’s default Limited Data Use period ends Aug. 1: How to stay CCPA compliant
Advertisers can now opt to extend the LDU transition period to October.
Social Shorts: Twitter ad engagement drops, Snap Minis launch, more brands pause Facebook Ads
Twitter ad engagement suffers. Snapchat user gains slow We’re starting to get a clearer picture of how the pandemic affected social platforms last quarter. This week, even as monetizable daily active users increased by a whopping 34% to 186 million, Twitter reported ad revenue fell by 23% year-over-year to $562 million in Q2 (total revenue […]
Social Shorts: Google’s ShopLoop, Instagram Shop overhaul, Snapchat brand pages
ShopLoop: Google’s mobile commerce experiment Google’s experimental lab Area 120 is out with a new e-commerce experience for mobile web that incorporates social feed engagement and video product demos common on YouTube. Shoploop features a feed of short (90-seconds max) videos from creators using or talking about products. Every post links out to the relevant […]
Less than a third of consumers aware of Facebook ads boycott, Gen Z most engaged
Nearly 70% were unaware or had not formulated an opinion of the Stop Hate for Profit campaign.
Facebook CCPA compliance challenges: Limited Data Use
What you need to know about how Facebook's handling of California user data might affect your business.
Facebook Ads boycott: What will be the measure of success?
Claiming the advertiser boycott as a success or failure won't likely be clear cut.
July boycott: Marketing without Facebook Ads
Alternative media plan considerations for businesses participating in #StopHateForProfit.
Updated: The brands boycotting Facebook and Zuckerberg’s response
Coke, Honda, Verizon, Starbucks, Unilever, Pepsi and numerous others are pausing social media and backing Stop Hate for Profit.
CPG giant Unilever announces no more Facebook, Twitter ads through 2020
We have entered an entirely new and higher stakes era of digital activism.
Social Shorts: TikTok for Business, Instagram Reels, Audio Tweets
TikTok’s new advertiser hub TikTok debuted its new studio hub for brands and agencies Thursday. TikTok for Business is available globally across the app’s 20-odd markets and will host services and ad formats for advertisers. It also debuted Brand Scan, an AR ad format, with tech partners Bare Tree Media, Subvrsive and Tommy. Why we […]
Is your business ready to start using LinkedIn Ads?
For most, LinkedIn Ads works best if you focus on getting people into your funnel -- not on getting them to buy today.
‘Stop Hate’ Facebook advertiser boycott gains momentum as Verizon joins
Patagonia, North Face, Ben & Jerry’s and others have pledged to pull ads in July.
Microsoft launches a free Search and Social campaign management platform for SMBs
Digital Marketing Center powers both organic social media and ad campaigns across Microsoft, Google, Twitter, Facebook and Instagram.
Google launches Keen, a new personalized search-discovery-social mashup
Seen as a Pinterest competitor, it's something potentially broader and even older.
This start-up is using AI to suggest emojis, social content for SMBs
HelloWoofy wants to streamline social for small business.
Life after Google Shopping: Don’t be a one-trick pony
No brand grows at scale on one ad platform so you need to look for opportunities beyond Google Shopping. Here are some options to consider.
Now, Shopify merchants can quickly turn their catalogs into shoppable Pins
The new Pinterest app on Shopify is now available in the U.S. and Canada.
Facebook Q1 earnings: Investors excited about ‘signs of stability’ in ad revenues
Flat is the new growth.
Facebook expands test for in-stream ads on Live
Advertisers concerned with brand safety can choose to exclude ads from appearing in Live content.
Watch: Should you go all-in on brand marketing now?
Amy Bishop, Michelle Morgan and Chris Kelly talk about what channels and content are effective now and post-COVID opportunities
How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation
The new target types, Company Category and Company Growth Rate, use data from Forbes and Fortune as well as LinkedIn's own observable, behavioral data.
Facebook pulls back on Campaign Budget Optimization mandate
Advertisers will not be required to use CBO.
TikTok vs. Snapchat: A guide for marketers
A look at the key differences between Snapchat and TikTok.
SMX Overtime: Advanced LinkedIn Ads strategies and tactics for B2B advertisers
B2B media strategist Michelle Morgan shares tips for effective audience targeting and calls-to-action.
5 reasons why your Facebook Ads campaigns are failing
To avoid pitfalls, take the time to test campaigns and find an adequately-sized audience to target.
TikTok 101: A primer for brands
How brands like Chipotle and E.lf. are marketing on TikTok in 2020.
Social Shorts: Creative highlights, Quora queries, Twitter ad data, Facebook’s newest app
(Beyond social) creative moments that caught our attention Audi x We Are Social takes viewers on a virtual road trip. With much of the world on lockdown, Audi Australia in partnership with creative agency We Are Social jumped on the opportunity to recreate a scenic drive for those stuck at home. The four-hour, slow TV-style […]
Pinterest boosts ability to ‘Shop’ for in-stock home decor and fashion products
The company says more users are engaging with shopping on Pinterest and traffic to retailers has more than doubled in the past year.
Will Facebook’s massive usage increases (eventually) turn into revenue?
The pandemic is helping the company repair its public image.
Pinterest rolls out new commerce features for retailers as search volume climbs
Upgrades include the new Verified Merchant Program, new conversion reporting opportunities, and updates to Catalogs and dynamic retargeting.
9 of the best SEO tools you can try for free
Free trial is a great way to get acquainted with pricey SEO software. So here's a list of SEO tools you can try out before spending money.
3 tips for optimizing paid social campaigns for seasonality
How retailers can make their seasonal social ad dollars go further.
How to tackle rising Facebook CPAs
Madeline Fitzgerald of 3Q Digital offers tips for making the algorithm work in your favor.
6 of the best social listening tools for 2020
As more brands turn to social media for customer insights, social listening tools are gaining momentum. Here are our top 6 picks for 2020.
Pinterest Trends gives marketers a view of the top U.S. searches on the platform
The new tool provides data on search terms over the last 12 months, along with when those terms peaked.
2020 SEO trends that will influence your work
Google is aiming to be the end destination of their users' journeys. This, more than anything, defines major SEO trends for 2020.