Threads FAQ: Everything marketers need to know
Threads has attracted a huge user base and is proving to be a serious Twitter alternative. Get up to speed in this explainer.
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Threads has attracted a huge user base and is proving to be a serious Twitter alternative. Get up to speed in this explainer.
Threads is the newest platform to challenge Twitter, which has upset many users and advertisers under Elon Musk's leadership.
Ads on Reels was initially only available to marketers on Facebook, but Meta hopes expanding the pilot to Instagram will boost app downloads.
If your brand is looking to maximize its ROI on influencer marketing, data shows YouTube is the best place to focus right now.
Here's everything we know about how Instagram ranking algorithms work to help you maximize your visibility and engagement.
Meta's AI Sandbox will let advertisers generate text and background images, as well as adjust the sizes of creative assets.
Meta strikes back at 'flawed' legislation that would force it to pay news publishers to use their content on Facebook and Instagram.
The partnership ads provide advertisers with a more effective and cost-efficient method to reaching audiences.
Here's what to consider when setting budgets for your Facebook and Instagram ads, plus tips for testing and scaling your campaigns.
To use the feature, tap “Edit profile,” then “Links,” then “Add eternal link.” You can then drag and drop the links in the order you want them to appear.
The new features are intended to enhance user experience, boost creator-audience engagement, and provide valuable insights for data-driven content creation.
Reminders ads are now available to all advertisers globally.
For $12-$15 a month you can get a blue check on Facebook and Instagram
The move could present a valuable opportunity for advertisers to build brand awareness through short-form video content and sponsored partnerships with creators.
Some people treat link-in-bio pages as website replacements. But are they good for ranking in search engines? Find out here.
Organic engagement and traffic from social networks has been shrinking every year.
Previously the blue checkmark was reserved for public figures such as lawmakers, actors, musicians, sports athletes and journalists.
The app will shift its focus to ads instead.
Rivals such as TikTok and continuing effects from App Tracking Transparency attributed to last quarter's decline.
The evolution of PPC in recent years calls for an updated guide. Our improved version will bring you up to speed.
Our search campaigns should focus on overall visibility on the web rather than only giving importance to traditional search engine results.
The changes are the latest effort to build in some after-the-fact privacy protections for Meta’s youngest users.
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
The European Union's ruling could change the face of Facebook and Instagram's ad business.
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
New Facebook and Instagram teen users will automatically be opted in, while current users will need to manually select the settings.
The feature was being tested with select users over the last few weeks but has now been rolled out to all professional accounts.
Creators can make NFTs, receive gifts, and build a public presence through their personal accounts.
The new editing and photo tools give creators more freedom over the content they post. But the updates aren't quite original.
No new policies will be added, nor will the enforcement of the current policies be changed.
New ad features and tools could be a good thing for advertisers and brands, but users could grow tired of constant promotions.
Brands can use Collaborative Ads to reach high-intent shoppers while driving traffic and sales to their retail partners site, app or store.
The new creator monetization tool could replace Meta's $1 Billion creator fund that's set to end this year.
Instagram seems to be going through an identity crisis as it shifts from a photo-sharing platform to shopping, and now focusing more on video.
Managing multiple ad platforms can be overwhelming for advertisers, but Microsoft plans on changing that with its new Multi-platform feature.
With new ways to hide posts, brands will need to rethink what types of content they publish if they expect to remain in front of users.
Decide whether the newest trend is worth investing the time and effort to help you reach your target audience.
Instagram is pushing Reels by launching new tools to make creating and editing videos easier.
Instagram making it easier for users to discover restaurants, cafes, hotels and other local businesses.